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E-commerce development

Build an online shop that is technically sound and ready to grow.

We plan new commerce projects from the business model outward: platform, data structure, storefront, integrations, SEO/GEO and operations are designed as one system before implementation starts.

e-commerce design studio scene with an online shop concept displayed on a monitor
01Strategy before technology
02SEO/GEO from the start
03Integrations included in planning
04Launch and operations prepared

Typical starting points

When a complete new build makes sense

A greenfield shop project is particularly useful when structure, technology and business processes should be redesigned together rather than patched individually.

  • A new digital sales channel needs to be established
  • The current platform is technically or editorially restrictive
  • New product, pricing or B2B logic needs to be supported
  • Content, SEO and commerce should work more closely together

Deliverables

What we plan and implement

  • Platform selection and technical architecture
  • UX/UI for categories, products, cart and checkout
  • Product data, payment, shipping and integrations
  • Technical SEO/GEO foundation, tracking and launch QA

Use cases

Projects this approach is well suited to

The right architecture depends on assortment, processes, content requirements and the systems already in place.

01

Content-rich D2C and brand shops

02

WooCommerce shops with custom business logic

03

Astro/headless storefronts for performance-focused projects

04

B2B shops connected to ERP or PIM systems

Decision criteria

Which platform actually fits the project?

We do not choose a platform because of a badge or partnership. We compare operating model, extensibility, data architecture and long-term cost.

Questions we clarify early

  • How complex are products, pricing and variants?
  • How tightly must content and commerce be connected?
  • Which external systems need to be integrated?
  • How important are SaaS operations, openness and custom development?

Quality & control

A strong shop is tested systematically before launch.

We review more than the visual layer: data flows, indexability, performance and operational processes are part of launch quality.

  1. 01

    Test responsive layouts and critical customer journeys

  2. 02

    Review metadata, schema, canonicals and internal links

  3. 03

    Test payment, shipping and integrations with realistic scenarios

  4. 04

    Check performance, media and failure states before go-live

How we work

From target state to reliable implementation.

The emphasis of each step depends on the project. The goal is to expose risks early and make technical decisions transparent.

01

Discovery & target state

We clarify requirements, data, users, operating responsibilities and technical dependencies.

02

Concept & architecture

We define page structure, system boundaries, integrations and the quality criteria that matter for the project.

03

Implementation & testing

The solution is built iteratively and tested with realistic content, data and business processes.

04

Launch & improvement

We prepare go-live, monitoring, documentation and the next sensible development steps.

Frequently asked questions

Key questions about E-commerce development.

Direct answers to questions that often matter before a decision or implementation.

Which e-commerce platform is right for a new online shop?

That depends on products, content, integrations, operating model and the degree of customization required. We work with WooCommerce, Astro, Shopify, Shopware, Magento/Adobe Commerce and PrestaShop. Astro is used as a headless storefront layer when that architecture fits the project.

How much does a new online shop cost?

Budget is driven by shop logic, design, product data, integrations, migration, payment and shipping processes and custom functions. A reliable estimate therefore requires a defined scope rather than a generic package price.

Is SEO included during development?

Technical SEO fundamentals such as semantic HTML, metadata, canonicals, structured data, internal linking and performance are considered from the start. Broader keyword and content work is scoped according to the project.

Project start

Planning a new shop, migration or targeted optimization?

Briefly describe the current setup, your goal and existing systems. We can then structure the most sensible next steps without forcing a platform decision too early.