SEO & GEO
We combine technical SEO with clear information architecture, structured data and answer-ready content so important products, categories and guides can be discovered and interpreted reliably.
Typical starting points
A technically functional shop can still be difficult for search systems to understand when URLs, templates, internal links or content signals are inconsistent.
Deliverables
Use cases
The exact work depends on whether the priority is a relaunch, category visibility, content growth or technical cleanup.
Decision criteria
More indexable URLs are not automatically better. We distinguish pages with a clear search purpose from thin, duplicate or transactional states.
Quality & control
Titles and schema only work when content, crawlability, performance and trust signals support the same story.
Validate HTML, canonicals and structured data
Review rendered mobile and desktop pages
Keep claims specific and verifiable
Measure indexation, queries and Core Web Vitals after launch
How we work
The emphasis of each step depends on the project. The goal is to expose risks early and make technical decisions transparent.
We clarify requirements, data, users, operating responsibilities and technical dependencies.
We define page structure, system boundaries, integrations and the quality criteria that matter for the project.
The solution is built iteratively and tested with realistic content, data and business processes.
We prepare go-live, monitoring, documentation and the next sensible development steps.
Frequently asked questions
Direct answers to questions that often matter before a decision or implementation.
Here GEO means structuring content and entities so modern search and answer systems can identify the company, services, products and supporting facts. It complements rather than replaces conventional SEO.
No ranking effect should be assumed from auxiliary machine-readable files. Indexable HTML, the sitemap, internal links, canonicals and structured data remain the core.
No. Rankings and citations depend on external systems and competition. We can improve technical quality, content clarity and crawlability, but cannot guarantee a specific position or citation.
Project start
Briefly describe the current setup, your goal and existing systems. We can then structure the most sensible next steps without forcing a platform decision too early.
Or directly: kontakt@agentur-shop.de · +49 441 1813 1820
