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B2B e-commerce

B2B commerce that models business processes, not just products.

We develop and integrate B2B commerce solutions with customer-specific pricing, roles, approvals, quotation workflows and reliable ERP/PIM connections.

B2B commerce scene with a technical product catalog in an industrial environment
01Account-specific pricing & roles
02ERP/PIM as core systems
03Self-service workflows
04Public and protected areas separated

Typical starting points

Why B2B shops need more process logic

Different customers often see different products, prices and functions. The shop becomes part of a wider sales and data process rather than an isolated storefront.

  • Customer-specific pricing and assortments
  • Multiple users, roles and approvals per company
  • Quotation requests and recurring orders
  • Close integration with ERP, PIM, CRM or field sales

Deliverables

What we implement for B2B commerce

  • Role, permission and account models
  • Pricing, assortment and quotation logic
  • ERP/PIM/CRM integrations and data ownership
  • Public catalog/SEO pages plus protected customer areas

Use cases

Typical B2B commerce scenarios

The architecture depends on whether the shop is primarily a sales channel, self-service portal or digital product catalog.

01

Dealer and business customer portals

02

Spare-parts and industrial shops

03

Customer-specific pricing and assortment models

04

Self-service for orders, documents and repeat purchases

Decision criteria

Which architecture fits the B2B process?

In B2B, where data is maintained and how approvals work is often more important than the frontend framework.

Questions we clarify early

  • Where are prices, stock and account terms created?
  • Which roles and approvals exist inside customer organizations?
  • Which areas should be publicly indexable?
  • Which workflows must operate without manual double entry?

Quality & control

B2B quality is measured by process reliability.

A polished storefront is not enough if prices are wrong or ERP synchronization and approvals fail.

  1. 01

    Test permissions and account separation

  2. 02

    Validate pricing and stock against source systems

  3. 03

    Test integration and approval failure cases

  4. 04

    Separate public and protected content correctly for SEO

How we work

From target state to reliable implementation.

The emphasis of each step depends on the project. The goal is to expose risks early and make technical decisions transparent.

01

Discovery & target state

We clarify requirements, data, users, operating responsibilities and technical dependencies.

02

Concept & architecture

We define page structure, system boundaries, integrations and the quality criteria that matter for the project.

03

Implementation & testing

The solution is built iteratively and tested with realistic content, data and business processes.

04

Launch & improvement

We prepare go-live, monitoring, documentation and the next sensible development steps.

Frequently asked questions

Key questions about B2B e-commerce.

Direct answers to questions that often matter before a decision or implementation.

What makes a B2B shop different from a typical B2C store?

Common requirements include account-specific prices, roles and permissions, approvals, quotations, larger order quantities, custom assortments and closer integration with ERP, inventory or CRM systems.

Can WooCommerce support B2B commerce?

Yes, when product logic, roles, pricing rules and integrations are designed cleanly. For very complex enterprise requirements we assess whether another platform would be more economical.

Can B2B commerce also benefit from SEO and answer engines?

Public product, category and knowledge content can be visible organically. Customer-specific prices, account areas and internal functions remain protected and should not be exposed to the public index.

Project start

Planning a new shop, migration or targeted optimization?

Briefly describe the current setup, your goal and existing systems. We can then structure the most sensible next steps without forcing a platform decision too early.